SMARTup Masterclass
November 9-10, 2019

What is SMARTup Masterclass?

Startup Masterclass is the most comprehensive, two-day workshop on starting up you could ever attend. It covers all aspects of starting up and building your business from scratch including sales, marketing, operations, finance, accounts, fund raise, strategy and human resource.


Spend 2 days with an experienced serial entrepreneur and learn from his experience of more than 15 years. Get a chance to understand all the management principles which are practically useful (and not just in theory) and ask all your queries about running a business to someone who has been there and done that.


To top all of this, two surprise guest speakers will also share their experiences of running and growing their businesses.


    Key Takeaways
  • Management principles to build and grow your start up
  • Practical know how and examples of what works and what doesn’t
  • How to sell effectively and sell more
  • How to promote & market your product
  • How to get some free PR
  • How to create powerful ad campaigns across print, television, radio, outdoor and digital
  • How to afford television advertising (and how to hack it)
  • How to make a good business plan
  • What do VCs look for when funding and how to get funded
  • How to recruit, retain, motivate and manage a high performance team
  • Understanding P&L, Balance, Sheet, Cash flow statements

    Eligibility
  • Willingness to learn and a go getter attitude!

Schedule

Nov 9 - Saturday
  • Main Hall
  • 09:00 AM - 09:15 AM - Welcome and introduction to the Masterclass

    09:15 AM - 10:45 AM - Operations Masterclass (assembly line optimization, theory of constraints, inventory management, total quality management, just in time)

    10:45 AM - 12:00 AM - Sales Masterclass (sales funnel, upsell & cross-sell, product selling Vs consultative selling, life time value)

    12:00 PM - 12:15 PM - Tea Break

    12:15 PM - 01:30 PM - Marketing Masterclass 1 (Understanding consumers, introduction to marketing and brand management, marketing channels)

    01:30 PM - 02:00 PM - Networking lunch

    02:00 PM - 04:30 PM - Marketing Masterclass 2 (PR, Print ads, TV ads, radio ads, BTL, market research, digital marketing, new product development)

    04:30 PM - 04:45 PM - Tea Break

    04:45 PM - 05:30 PM - Surprise Guest Speaker on his journey of starting up and building his business

Nov 10 - Sunday
  • Main Hall
  • 09:00 AM - 11:30 AM - Finance and Accounts Masterclass (Understanding P&L, balance sheet, cash flow statements, ratio analysis, MIS, taxation)

    11:30 AM - 11:45 AM - Tea Break

    11:45 AM - 01:15 PM - Fund raising Masterclass 1 (When to do a fund raise, options for fund raise, debt Vs equity, how to make a business plan)

    01:15 PM - 02:00 PM - Networking lunch

    02:00 PM - 03:00 PM - Fund raising Masterclass 2 (How to value a start up, how to approach a VC, how much money to raise, understanding and negotiating a term sheet)

    03:00 PM - 04:00 PM - Human resources Masterclass (How to recruit, retain, motivate and manage a high performance team, HR compliances and legal, finding your co-founder)

    04:00 PM - 04:45 PM - Surprise guest speaker on his journey of starting up and building his business

    04:45 PM - 05:00 PM - Tea Break

    05:00 PM - 05:15 PM - Closing remarks

Faculty

Anurag Kedia
Anurag Kedia
Serial Entrepreneur, Mentor to Start ups, IIT Bombay and IIM Ahmedabad Graduate

Anurag Kedia, is a serial entrepreneur and a graduate of IIT Bombay and IIM Ahmedabad. He has more than 15 years of experience as an entrepreneur, mentor and guide to start ups... ...

Read More

Anurag Kedia

Serial Entrepreneur, Mentor to Start ups, IIT Bombay and IIM Ahmedabad Graduate

Eminent Attendees

Mukesh Malik
Mukesh Malik
CEO, SMARTup Conclave
Growth Partner, ah! Ventures


A Business transformation expert and startup evangelist, actively engaged in innovations in BFSI, Retail, Wellness, entertainment and many more industries...

Read More

Mukesh Malik

CEO, SMARTup Conclave
Growth Partner, ah! Ventures

Amitabh Sinha
Amitabh Sinha
Co-founder & Chief Strategy Officer, meetingsandoffices.com
Growth Partner, ah! Ventures


Cofounder & Chief Strategy Officer, meetingsandoffices.com | Code Breaker, Dcyphr | Ex Chief Executive Officer, SMEConfex | Ex Director, Start-Ups Council of India | Ex Director Finance & Investment, SME Chamber of India...

Read More

Amitabh Sinha

Co-founder & Chief Strategy Officer, meetingsandoffices.com
Growth Partner, ah! Ventures

Meenal Sinha
Meenal Sinha
Founder & CEO, meetingsandoffices.com

Meenal started off in the shared workspace industry by building Servcorp – one of India's earliest shared space offerings – into a profitable entity. She has subsequently also consulted extensively on the creation of conventional shared workspaces and the new age co-work...

Read More

Meenal Sinha

Founder & CEO, meetingsandoffices.com

Abhijeet Kumar
Abhijeet Kumar
Co-founder, Pronto Infotech
Co-founder, ah! Ventures


Working hard paves the way, working smart gets you there
  • Graduate IIT Mumbai (2003 Batch)
  • Analyst with Deloitte for 1.5 years
  • Co-founder, Pronto Infotech (A technology company with about 50 employees and offices in Mumbai & Delhi)

Read More

Abhijeet Kumar

Co-founder, Pronto Infotech
Co-founder, ah! Ventures

Harshad Lahoti
Harshad Lahoti
Founding Partner & CEO, ah! Ventures

Currently at the helm of three companies in the Financial Services & Consultancy space, creating and growing businesses is not new for Harshad. He made his beginnings as a Management Executive with Larsen & Toubro, where he was assessed to be a high level performer and selected for their esteemed Management Leadership Program...

Read More

Harshad Lahoti

Founding Partner & CEO, ah! Ventures

Register

MASTERCLASS DELEGATE


INR 25000


Partners

Presented By

Presented By

Powered By

Powered By

Coworking Partner

Coworking Partner

Customer Service Partner

Customer Service Partner

Investment Partners

Investment Partner

advantEdge

Investment Partner

ah! Ventures

Investment Partner

STARTUP BUDDY

Investment Partner

YourNest

Investment Partner

Z NATION Lab

Investment Partner

100X.VC

Venue

Full venue address and map location will be updated soon.

Contact Us

General Policy

No solicitation for seeking any investment is being made via this communication or at the conclave. ah! Ventures is not a stock exchange. The securities offered on ah! Ventures' platform are not traded on any stock exchange recognized by SEBI under Securities Contract (Regulation) Act 1956. ah! Ventures' terms of engagement can be viewed here.

Privacy Policy

All information collected on this website are stored securely and confidentially and will not be disclosed to any person without the permission of the disclosing party. Personal information required to deliver a specific service will only be provided to services providers or sponsors for use in event delivery or promotion. We ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your information. You should read and agree with the terms of this privacy policy before providing us with any personal information.

Refund Policy

Customer initiated refunds are subject to conditions. In case of conclave cancellation due to unforeseen circumstances, we reserve the right to retain costs of arranging the conclave.